Product-designer Valeriia Zanadvornaia
Hello! I'm a product designer with over 4 years of experience designing digital products. I have worked with major brands such as Panasonic Business, Danone, and Armrest. My diverse experience includes designing internal B2B services, creating user-friendly interfaces, and developing websites using no-code instruments.
- Key SkillsUX/UI Design, Prototyping, English Language, Information Architecture, Visual Design, Responsive Design, Teamwork, Creative Thinking, Iterative Design
Portfolio
Professional Experience
- Product-designerKeep.us – a service for hiring specialists and finding orders
October 2023 — Present- Developed several hypotheses for improving the user experience based on competitive analysis, customer journey mapping (CJM), and user surveys
- Implemented changes to the current design based on identified hypotheses, setting the stage for testing problem areas and enhancing user interaction after the release
- Initiated the creation of a design system, including component libraries and guidelines, to ensure consistency and accelerate the development process in the future
- Developed effective monetization scenarios and proposed a hypothesis to attract and retain users, focusing on increasing engagement and building audience loyalty
- UX/UI-designerCudgi / Cudgi Club — men's clothing brands
December 2022 — Present- She developed the UX/UI for two websites of men's clothing brands: Cudgi and Cudgi Club, providing a modern and intuitive user interface
- Conducted an audit of competitors and the target audience, which helped increase user engagement by 50% and reduce the bounce rate by 18% Optimized user paths, which led to a 20% increase in conversions on the site during the first three months after launch
- Created adaptive versions of websites, which increased the number of mobile users by 30%
- Introduced new visual elements of the brand, which increased brand awareness and contributed to a 15% increase in sales
- UX/UI-designerVisualTeam — full-service website development studio
March 2021 — December 2022- Worked on projects as a designer for Panasonic Business, Danone, AmRest, GaGaGames
- Defended my design decisions directly in front of AmRest representatives. The successful implementation led to the customer's return to redesign another internal service
- The design solutions that I proposed were approved 30% faster due to a thoughtful approach to presentation and quality of work
- Implemented adjustments to the design process, which reduced development time by 15% and increased team productivity
- Created and made changes to the UI kit for services, which ensured the uniformity of interfaces and reduced the time spent on developing new modules by 20%
- Participated in the design development for projects that increased conversions by 12% and improved the user experience, which was confirmed by positive customer feedback
Education
- Panthéon-Assas University (Paris, France)
2015-2018International Economic Management - Altai State University (Barnaul, Russia)
2012-2016International Economics
- Hard Skills
- Creating user interfaces and interactions
- Knowledge of design principles
- Working in Figma, Tilda, Photoshop, Miro
- Creating prototypes and wireframes
- Development and editing of design systems and UI kit
- Competitor Analysis and user data
- Creation of CJM and User Flow
- Creation of final layouts and transfer to development
- Soft Skills
- Empathy and active listening skills
- Presentation and communication abilities
- Flexibility and independence
- Teamwork and providing constructive feedback
- Languages
- Russian - native,
- English (B2),
- French (B1),
- Italian (A1)
- Other
- I have experience in various fields, including finance and marketing, which allows me to better understand the needs of businesses and users
- Economic education received at one of the best universities in France — understanding of tools for working with large amounts of data, analytical thinking
Valeriia Zanadvornaia
Product-designer